You do the list
We handle the rest

During the artistic and creative environment of the Improbable Art Thinking class, we had the possibility to get to know each other and share our common interest in food.

After choosing the food market as our field of interest, we then proceed with a series of interviews to define which were the main pain points in people's grocery purchase process. We defined and prioritized the problems that arose and finally started designing our solution.

ENSCI design school gave us the possibility to showcase our prototype and to pitch our idea for the first time.

Ahead of a visit to the Tel Aviv Startup Ecosystem with ESCP, we decided to start a market analysis based on further interviews, surveys and research on the internet.

We used the trip to better understand how an startup ecosystem works: its value proposition, its opportunities, what they look for for investing, how to implement networking, etc.

We focused on making foodscan as real as possible by developing a better prototype, creating a website, publishing content on the Option E instagram instagram page, etc.

We conducted a market analysis to further improve the app features to better respond to consumer needs. In parallel, we started a series of experiments based on assumptions we gather from the Tel Aviv Ecosystem.

Coming to the end of the specialization, we had to prepare for the course's final day which consisted in a presentation of our startup to a panel of potential investors. On this occasion, we spent time understanding which would be the best way to address our idea and make it stand out.